The 3a Global - Brand Evolution
The evolution of 3a Malta to 3a Global saw the graphical metamorphosis of the company’s logo and the retention of the key colours, as used in the first logo. Red, Green and Blue are the official colours, whereby red represents the company’s drive, green symbolises the firms’ creativity and blue the company’s vision.
The insignia or official company graphic denotes the form of the letter ‘A’ behind 3A Global’s raison d'etre, i.e. Your Aspirations - Your Achievements - Our Aims.
The logo was the result of extensive brand research and development, covering the company’s identity across all media, and strengthening the firm’s expansion globally, in the medium to long run.
3a Global’s brand identity was entrusted in the hands of the Maltese-German branding company, Dmax.tv.